Niche down: (v) Getting crazy specific about your target customer so that your business solves one problem for one specific client. 

Newbie entrepreneurs always make the same mistake: thinking their product is for everybody. But one of the best pieces of advice I heard when I was starting out was this:

“If you’re selling to everybody, you're selling to nobody.”

Get it?

Buyers are looking for a solution to solve a pressing problem.

If they think your product or service can solve that problem, bingo!, you’ve got a sale. But if your copy is too wishy washy, or you offer a thousand random services to solve a thousand random pain points, they will head somewhere else with their cold hard cash.

Get to Know Your Target Market

"Okay," you’re thinking, "So how do I niche down successfully?" 

First, it’s important to understand your target market. 

Creating a successful business means you know who your customers are and what they want.

Not only is this important, but aligning your business with who you’re targeting is key. 

Your future customers are people that want to partake in your business; no hard selling needed. All you have to do is make sure you are finding them where they normally hang out, and this is where targeting comes into play. 

Narrowing down everything you do to fit one specific type of person may seem counterintuitive at first, but trust me, it will end up being the best decision you ever made! 

Solve One Problem at a Time

Let’s imagine we are running an online coaching business. There are SO many possibilities on things you can help people with, right?

Maybe your initial goal is to help women reach their potential while creating their own business. Which is a great start!

But saying “women” are your target market narrows down your potential customer base to 51% of the entire Earth’s population!

So, you need to narrow down your niche by asking yourself a few more questions:

• Is there a specific type of woman I want to target? Corporate women looking to escape the 9-to-5? Stay-at-home moms?
• What pressing problem is facing these women right now that they would pay someone to solve?
• Why am I the best person to solve that exact problem? Have I been where they are and now live the life they want to lead? Do I have special training or certifications that make me the best teacher?

These types of deep-diving questions not only help further define your business, but they help you figure out EXACTLY who you want to attract as your ideal client.

Uniqueness is Your Biggest Strength

Calling all my unicorns! This is your time to shine. 

Now that we have asked ourselves the questions to get our target market defined, the next step is creating a unique set of values and skills that only your business can provide.

Let’s take that coaching business, for example. There are a million and one life/business/health coaches out there right now.

Defining how your skill set stands out, and which skills make you the superhero among mere mortals, will make you shine against the competition.

It is also important to keep in mind the pricing of your product. Creating a unique pricing strategy will not only help your business stay profitable, but also might be the deciding factor between your ideal client choosing you or one of your competitors.

Pro Tip: Sometimes being the most expensive person in your industry is the best way to find your ideal clients (hello, Lulu Lemon, I'm talking 'bout you!).

Embedding your unique qualities into the foundation of your business will help you reach your target niche faster. Plus, niching down successfully ensures you are seen by those who are looking for businesses like yours. 

Your future customers are scrolling Facebook right now, looking for someone like you to help them. By getting clear on your niche, targeting a specific demographic, and solving one unique problem with skills that only you have, your ideal customers will find you in no time!

Need help niching down your business in greater detail?

Join me for my FREE 5-day Launch Your Business Bootcamp, where we will go into detail on how to brand your business and niche down for success. Hurry, the bootcamp starts August 24, so grab your seat now!