So, you’ve got a product or service you want to sell online?

That’s awesome!

But unless you’re Elon Musk and you already have hundreds of thousands of crazed fans willing to drop money on a boring product without any promotion, you’ve got some work to do to convince people that your product or service is the next best thing.

So, what the heck is a sales page?

A sales page combines engaging copy with intriguing images in order to answer potential customers’ questions and entice them to buy your product or service.

And unless you’re a celebrity, you will most likely need to convince the masses that your product or service can solve their problems.

Here’s how…

#1 Construct an Emotional Headline

Professional copywriters are pros at using words with that elicit an emotional response.

Excitement, urgency, longing, curiosity and even anger can spur a desired reaction (if you’ve ever been click-baited by Buzzfeed, you know what I’m talking about).

Writing an emotional headline sounds...

Let's talk about a scary 4-letter "F" word, shall we?

Any guesses...?

It's FEAR!

Almost had ya there, didn't I?!

Fear (with a capital F) is that thing that is holding you back from doing the big, frightening stuff that could create epic changes in your life and your business.

It's the thing that makes your palms sweat, your stomach do flips, and your heart race anytime you dip a pinky toe outside of your comfort zone.

But we don't have to let Fear control us.

We can learn to turn Fear into a friendly sidekick - someone (or something) that has our back during the greatest challenges of our lives.

That thing we turn to, even lean on, in times of great discomfort.

How the heck do you do that?

By creating your fear avatar!

How to Create Your Fear Avatar

An "avatar" is an icon or figure that you will create to represent your Fear.

The deeper you go to establish your avatar's personality traits, likes and dislikes, drivers and pain points, the better this technique will work.