So, you’ve got a product or service you want to sell online?

That’s awesome!

But unless you’re Elon Musk and you already have hundreds of thousands of crazed fans willing to drop money on a boring product without any promotion, you’ve got some work to do to convince people that your product or service is the next best thing.

So, what the heck is a sales page?

A sales page combines engaging copy with intriguing images in order to answer potential customers’ questions and entice them to buy your product or service.

And unless you’re a celebrity, you will most likely need to convince the masses that your product or service can solve their problems.

Here’s how…

#1 Construct an Emotional Headline

Professional copywriters are pros at using words with that elicit an emotional response.

Excitement, urgency, longing, curiosity and even anger can spur a desired reaction (if you’ve ever been click-baited by Buzzfeed, you know what I’m talking about).

Writing an emotional headline sounds...